You find us in a state of existential surprise. One second Oh My, Michelle was only an idea. And the next it is an entity on the internet. Ta da!

So, welcome to the beta phase of Oh My, Michelle!
We are a brand new online Vegan Noir Boutique specialising in lovely vegan gifts and treats.

We strive to cater for both vegans and their nearest and dearest looking for a land of vegan certainty in this minefield of cruelty free.


Less team, more person. 
I (Lindsay) set-up Oh My, Michelle because veganism is important and because my Mum always has such a faff at Christmas choosing my present. Poor Mum.
Having been vegan for the best part of 10 years I have been delighted to watch this rockstar rise of veganism to the mainstream and wanted to do a little part to help. Self high-five vegan kind! My background is in digital marketing within the music industry, arts and charity sectors. 

There is an advisory board.
Sarah is Lindsay's sister. She is a showbiz agent and Bringer of Style to Oh My, Michelle. Steve Mitchell at 57 Design is an impossibly talented designer who kindly furnished us with the logo. Thanks also to Brilliant TogetherAshridge Retail and the staff at Aerialballs.com for the invaluable encouragement and help.